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Non-CPA Competitors The number of new, non-CPA competitors, not bound by the profession's code of standards and ethics, is increasing at an alarming rate. |
Decline of new CPAs The number of students and young people electing to join the CPA profession has dramatically declined. |
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Technology Displacement Many of the traditional, essential skills of CPAs are being replaced by new technologies that are increasing in number and being rapidly developed, often from unexpected sources. |
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Borderless World As the world becomes borderless, the marketplace is demanding more complex, real-time advice and services, presenting unlimited opportunities for CPAs to expand their skills, competencies, and services. |
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Leadership Imperative Corporations are conducting business in a world of commerce that is global, technological, instantaneous, and increasingly virtual. The leadership they require from both internal and external advisors requires new insights, new skills, and extraordinary agility. |
Technological Advances Technology will continue to challenge and reshape our lifestyles, work patterns, educational experiences, and communication styles and techniques. Technology will rewrite the "rules of business," leaving those far behind who will not harness it and effectively integrate it. |
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Market Value Shifts The perceived value of some of the profession's cornerstone services-accounting, auditing, and tax preparation-is declining in the marketplace. |
Pressure to Transform Finance from Scorekeeper to Business Partner The CPA in business is being challenged to deliver value to the organization and help create a sustainable competitive advantage. |
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