Implications for the Entire Profession

The implications studies performed on the Core Purpose and Vision Statement at the National Future Forum revealed that CPAs working in all segments of the profession have common points from which they will drive change. An overview of the top rated implications from the National Future Forum, along with examples for segments of the profession, are as follows:

Top Rated Implications

• A broader focus beyond "numbers" to "strategic thinking" will lead to increased opportunities, professional respect, and increased rewards.
• Expanded knowledge, education, experience, and the seamless use of technology will create more opportunities to provide value, communicate solutions, and enhance the attractiveness of the profession.
• Pre- and post-CPA education must be revitalized to meet the demands of the profession in the future.
• More competition will require a more aggressive marketing orientation and increased capital needs.
• The professionŐs culture will need to adapt in order to attract and retain highly qualified members. The profession must address marketplace pressures from competitors who are escalating compensation packages, opportunities for rewards and advancement, and who are accommodating leisure, lifestyle, and cultural preferences.

Additional Examples for Segments of the Profession

CPAs WORKING IN INDUSTRY will solidify their base of business operational and tactical skills, their under-standing of operations and markets, and expand their roles in corporate strategy, performance management, and decision-making processes. CPAs will become critical members of the management team focused on process, desired results and outcomes.

CPAs WORKING IN EDUCATION will accelerate change in faculty development, revitalize curriculum to meet the Vision, expand recruiting efforts to focus on the profession of the future, and expand methods of delivery including distance learning programs, virtual classrooms, and on-line courses.

CPAs WORKING IN GOVERNMENT will influence regulations, standards, and structures to enhance the interface among constituencies, and the responsiveness to demands of economic realities and performance expectations.

CPAs WORKING IN PUBLIC PRACTICE will expand markets and services, focus on the ever-changing needs of their clients and the public, as transactions and structures are increasingly more complex. To attract and retain quality staff, CPAs will align their structures and culture, address capital and human resource needs, provide for lifestyle and cultural needs, and identify appropriate sources of training and education leading to enhanced competencies and solid skills.