Reaction and Responses to the Vision

The Core Purpose and the Vision Statement, once drafted, underwent an extensive review process to test their meaningfulness and longevity for the future of the CPA profession.

The review process involved participants of focus groups, the External Advisory Council, the National Future Forum delegates, and AICPA Council members. Feedback on the Core Purpose and the Vision Statement include the following:

CPAs

• The Vision broadens the profession.
• The Vision moves the profession away from number crunching toward interpretation and value-added services.
• The Vision describes a better future for the profession than what existed before the Vision Process.
• Clients and employers should be encouraged to view the profession according to the Vision.
• The Vision will create more opportunities for the profession.
• CPAs not currently using the designation on business cards, letterhead, etc. will be more likely to do so if the Vision were true today.

Students

• The Top Five values, services, and competencies are broad and provide flexibility.
• The Vision shows off a "new CPA look."
• If the Vision were true today, non-accounting students would be more likely to pursue a career in the CPA profession.

External Advisory Council