Coping With an Increasing Rate of Change

New demands for life-long learning and multiple competencies are permeating the global workplace at an unprecedented rate. Changing to new markets and new services too quickly may be as risky as moving too slowly in terms of lost opportunities.

A leveraged growth strategy for CPAs is to offer old services to new markets and new services to old markets. This ensures the highest rate of success as the profession undergoes the transformation necessary to meet the demands of the future.

By leveraging new services and new markets from the established base, the profession can move most efficiently toward its successful future. The riskiest strategy is to abandon current markets and services in favor of unknown territories of completely new markets and services.