Don't Just Identify Problems... Create Strategies and Find Solutions!

As the CPA profession moves forward in pursuit of the Vision, all CPAs must take individual responsibility, exercise professional judgment and integrity, and become competitive in the dynamic and changing marketplace. Implementation and alignment are imperative to enable the CPA profession to lead change, create opportunities, and strengthen our competitive edge. The big questions facing all CPAs and organizations that serve the profession are already flashing on the screen:

• How do we move our profession away from a linear, numbers-driven culture to one that is strategic and results driven?
• How do we drive our profession up the economic value chain?
• How do we leverage our diversity of thought and experience to bring our profession together and capture the success the Vision identifies?
• How do we refocus the culture of our profession from reliance on regulatory advantage to a strategy of growth and expansion of services?
• How do we maintain our position as the most trusted profession as we move from a regulatory platform to a market-driven platform?
• How do we attract new talent to our profession and educate them to be outcome oriented and market driven?
• How do we revitalize our competencies, services, products, culture, and market segments to meet the needs the Vision identifies?
• How do we redesign our structures to overtake competitors that are systematic, flexible, virtual, and have access to capital markets?
• How do we move from historical job functions to competitive, value-based positions?

CPAs must collaboratively leverage our knowledge and resources as we move forward into the 21st century.

• How do we shift from reactive measurements of tangibles to strategic measurement of intangibles and convergent non-financial information streams?
• How do we change the perceptions of the employers of CPAs, the marketplace, and clients to accept the value and position of the profession of the future?
• How do we create, accumulate, transfer and use knowledge for the public, for ourselves, our employees, our employers and our clients?

CPAs can seek strategies and solutions from within these questions. The easy task is to identify roadblocks en route to the future. The more difficult and crucial tasks involve creating strategies and solutions to make the Vision real, in spite of obstacles.

The challenge of the Vision is to find solutions that move the profession in an efficient and effective manner toward the marketplace and valued economic base of the future.

In the past, the CPA profession tended to seek fragmented solutions. The Vision Project has proven that there are common concerns and common solutions across all segments of the profession.