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Core Values
Essential and enduring, core values are the intrinsic impetus that guides much of our behavior. Values are shaped by assumptions that are often subconscious and influence how we think and feel. Core values stand the test of time and are so fundamental that we tend to keep them, whether or not they are rewarded.
It is important not to confuse core values with cultural norms, societal values, expectations, or emotions, which are open for change. Changes in technologies or societal values may change the way we work, or our relationships, but our core values remain. The stability of our core values plays an important part in how we deal with change. Strong values can actually help us to absorb change without losing our character.